You CAN take charge of thefinancial side of your horse
business quickly and easily
Discover EXACTLY how to get your financial housekeeping in order with easy-to-implement systems and processes…so that you can confidently know you’re running a healthy and profitable business, stay on top of your invoices and payments, and ultimately spend more time with your horses!
You CAN take charge of thefinancial side of your horse
business quickly and easily
You have an equestrian business that breeds, trains and/or boards horses…
…and at the end of the day you’re a horse-lover through and through.
But if there’s one aspect of your business that you know is a mess – it’s your finances.With all of the work that needs to be done with the horses, keeping up with your bookkeeping has fallen by the wayside, and your books are in complete disarray. Invoices aren’t being sent out on time, and payments to vendors sometimes aren’t getting made…
…and most days you’re not sure if your business is making money or not.
Your credit card debt is rising, and your cash reserves for emergencies are dwindling (if there even were any reserves to start with). You know you need to find time to pay some serious attention to your books, but week after week that time is never found.
You started your business because you love horses, afterall — NOT because you love numbers…
…and keeping up with your finances feels like a chore.
You may have even tried to hire a bookkeeper before…
…but found it was difficult for them to understand the business practices of equestrians and ultimately decided it was more stress than it was help.
And don’t get you started on Quickbooks, right?
You’ve tried to wrap your mind around Quickbooks before, but consistently struggle with its functionality or how to use it the way that your specific business needs.
You wish there was a way that you could magically get out of this hole and get on top of your finances… but you’ve yet to find one that won’t take up tons of your time or cost you an arm and a leg.
Yet without a solution, you keep spinning your wheels — feeling overwhelmed, anxious, and helpless, as well as financially insecure.
You have a business that serves equestrians…
…and at the end of the day you’re a horse-lover through and through.
You’ve watched your business grow, and you’ve taken on some employees… and overall you’re happy with your progress and potential.
But if there’s one aspect of your business that you know is a mess – it’s your finances. With all of the work that needs to be done with the horses, keeping up with your bookkeeping has fallen by the wayside, and your books are in complete disarray. Invoices aren’t being sent out on time, and payments to vendors sometimes aren’t getting made…
…and most days you’re not sure if your business is making money or not.
Your credit card debt is rising, and your cash reserves for emergencies are dwindling (if there even were any reserves to start with). You know you need to find time to pay some serious attention to your books, but week after week that time is never found.
You started your business because you love horses, afterall — NOT because you love numbers…
…and keeping up with your finances feels like a chore.
You may have even tried to hire a bookkeeper before…
…but found it was difficult for them to understand the business practices of equestrians and ultimately decided it was more stress than it was help.
And don’t get you started on Quickbooks, right?
You’ve tried to wrap your mind around Quickbooks before, but consistently struggle with its functionality or how to use it the way that your specific business needs.
You wish there was a way that you could magically get out of this hole and get on top of your finances… but you’ve yet to find one that won’t take up tons of your time or cost you an arm and a leg.
Yet without a solution, you keep spinning your wheels — feeling overwhelmed, anxious, and helpless, as well as financially insecure.
Hear this, business owner: you’re not alone.
Most equestrians get into a horse business for the love of their animals, not because they love the business side of running a business!
Your expertise shines when you’re outside doing what you love to do — caring for your horses, providing good service to your clients and customers, maintaining your facility, and jumping in to deal with the staffing issues or horse health issues that pop up out of nowhere.
And the last thing you really want to do is be stuck inside sorting through your books.
Yet managing your finances is absolutely critical to running a healthy and profitable business — there’s literally no way around it.
Most equestrians get into a horse business for the love of their animals,
not because they love the business side of running a business!
Your expertise shines when you’re outside doing what you love to do — caring for your horses, providing good service to your clients and customers, maintaining your facility,
and jumping in to deal with the staffing issues or horse health issues that pop up out of nowhere.
And the last thing you really want to do is be stuck inside sorting through your books.
Yet managing your finances is absolutely critical to running a healthy and profitable business — there’s literally no way around it.
The good news is…
…there is now a program that can teach you exactly how to get on top
of your finances — and stay there — quickly, clearly, and on your own!
The good news is…
…there is now a program that can teach you exactly how to get on top
of your finances — and stay there — quickly, clearly, and on your own!
Hi, I’m Sarah Judson.
Hi, I’m Sarah Judson.
I am an accountant with an entrepreneurial-focused MBA who specializes in providing bookkeeping and business consulting to equestrian businesses.
I am a lifelong equestrian myself and currently run a horse boarding business. I’ve worked as a show trainer and spent weeks on the road with clients and horses. I’ve gone through the exhaustive process of evaluating and selecting a profitable horse business to purchase and develop.
I’ve looked through the lens as both an amateur consumer and a business professional, and I know what it takes to run a successful equestrian business. I know how long those show days are and why you haven’t sat down with your accountant in months. I know how tight your margins are and how hard it is to find money for that new footing.
All of that to say… I know you, and I understand you.
I am a lifelong equestrian myself and currently run a horse boarding business. I’ve worked as a show trainer and spent weeks on the road with clients and horses. I’ve gone through the exhaustive process of evaluating and selecting a profitable horse business to purchase and develop.
I’ve looked through the lens as both an amateur consumer and a business professional, and I know what it takes to run a successful equestrian business. I know how long those show days are and why you haven’t sat down with your accountant in months. I know how tight your margins are and how hard it is to find money for that new footing.
All of that to say… I know you, and I understand you.
In my own horse business, time always feels tight, and I have definitely struggled with keeping up with documentation, managing cash flow, and pausing to implement automation so that I could do less office work and spend more time with my horses.
Yet, thanks to my expertise as an accountant and the knowledge I gained through obtaining my MBA, I was able to put together a process to make my bookkeeping easier and more consistent, and put systems in place that help me run a profitable business.
Now, I’m on a mission to help you do the same.
Why? Because the industry has changed dramatically in the last 10 years and now honors a more professional approach to running small equestrian businesses. My goal is to use my personal experience and professional expertise to help you compete and succeed in today’s business world.
My unique blend of corporate experience, business and financial education, passion for all things horses make me the perfect person to translate the business and bookkeeping jargon to equestrians who are in business for their love of horses but not necessarily their business acumen.
I can’t wait to teach you a simple bookkeeping process that can make running your business easier, more transparent, and profitable…and can help you focus more clearly on the horses that you love.
Ready to learn how?
My unique blend of corporate experience, business and financial education, passion for all things horses make me the perfect person to translate the business and bookkeeping jargon to equestrians who are in business for their love of horses but not necessarily their business acumen.
I can’t wait to teach you a simple bookkeeping process that can make running your business easier, more transparent, and profitable…and can help you focus more clearly on the horses that you love.
Ready to learn how?
Running Your Equestrian Business with Operational Rigour
Running Your Equestrian Business with Operational Rigour is a 6-module online course that will teach you a simple bookkeeping process that will help you get on top of your business finances, begin to plan and manage your cash flow, and finally feel empowered to run a healthy and profitable business.
As part of Running Your Equestrian Business with Operational Rigour, you’ll receive:
13 Tools
To help you dig deeper into what you’re learning in the course and implement it into your business
Running Your Equestrian Business with Operational Rigour
A 6-module online course and coaching program that will teach you a simple bookkeeping process that will help you get on top of your business finances, begin to plan and manage your cash flow, and finally feel empowered to run a healthy and profitable business.
As part of Running Your Equestrian Business with Operational Rigour, you’ll receive:
Monthly Coaching Sessions
Live training and Q&A with your peers and coach to provide you support on your learning journey
Monthly Working Group
Get your books wrapped up for the month with this group meet-up on Zoom with your peers and coach
6 Learning Modules
That will lead you step-by-step through the bookkeeping process you can operate on your own
13 Tools
To help you dig deeper into what you’re learning in the course and implement it into your business
Here’s what you’ll learn and explore in each module of Running Your Equestrian Business with Operational Rigour …
01
Setting Up Quickbooks Correctly
We’ll kick off the course with an overview of Quickbooks and how to set up Quickbooks for your business. You’ll learn what needs to be done to set up Quickbooks correctly — and what can be ignored. You’ll then learn about the Chart of Accounts and how to determine what categories you need and see specific examples of where to put things.
In this module we’ll use the following tools:
- Chart of Accounts Categories List that provides the most common categories to include in your own Chart of Accounts
- Chart of Accounts Upload for Quickbooks
- Quickbooks Setup Checklist with a list of items that need to be completed to set up your Quickbooks, with helpful links
Program Breakdown
Here’s what you’ll learn and explore in each module of
Running Your Equestrian Business with Operational Rigour…
Setting Up Quickbooks Correctly
We’ll kick off the course with an overview of Quickbooks and how to set up Quickbooks for your business. You’ll learn what needs to be done to set up Quickbooks correctly — and what can be ignored. You’ll then learn about the Chart of Accounts and how to determine what categories you need and see specific examples of where to put things.
In this module we’ll use the following tools:
- Chart of Accounts Categories List that provides the most common categories to include in your own Chart of Accounts
- Chart of Accounts Upload for Quickbooks
- Quickbooks Setup Checklist with a list of items that need to be completed to set up your Quickbooks, with helpful links
02
Weekly Processes
In Module Two, you’ll learn the weekly processes and system to include in your weekly standard business operations that will get your finances organized and automate as much as possible so that your business runs more smoothly. You’ll learn how to organize your receipts, record manual checks, automate your bank feed tasks, read your ending cash bank balance, and review your AR reports.
In this module we’ll use the following tools:
- Bank Feed Checklist to help you understand the tasks you need to complete in your bank feed and which tasks you can automate
- Weekly Process Checklist that outlines the weekly processes to include in your standard business operations
Weekly Processes
In Module Two, you’ll learn the weekly processes and system to include in your weekly standard business operations that will get your finances organized and automate as much as possible so that your business runs more smoothly. You’ll learn how to organize your receipts, record manual checks, automate your bank feed tasks, read your ending cash bank balance, and review your AR reports.
In this module we’ll use the following tools:
- Bank Feed Checklist to help you understand the tasks you need to complete in your bank feed and which tasks you can automate
- Weekly Process Checklist that outlines the weekly processes to include in your standard business operations
03
Invoicing
In Module Three, you’ll learn the ins and outs of creating invoices and products, as well as seamless systems for billable expenses and receiving payments. You’ll learn the two methodologies of bill backs and determine which methodology is best for your business. You’ll also understand how to receive payments and view outstanding balances on your accounts receivable reports.
In this module we’ll use the following tools:
- Step-by-Step Guide to Invoicing and Products that will help you understand how to create your own invoice and products and automate them, with helpful links
- Billable Expenses Spreadsheets - in Excel - to help you keep track of expenses you need to split between multiple clients
Invoicing
In Module Three, you’ll learn the ins and outs of creating invoices and products, as well as seamless systems for billable expenses and receiving payments. You’ll learn the two methodologies of bill backs and determine which methodology is best for your business. You’ll also understand how to receive payments and view outstanding balances on your accounts receivable reports.
In this module we’ll use the following tools:
- Step-by-Step Guide to Invoicing and Products that will help you understand how to create your own invoice and products and automate them, with helpful links
- Billable Expenses Spreadsheets in Excel to help you keep track of expenses you need to split between multiple clients
04
Reports
In Module Four, we’ll explore the bigger concept of WHY you need to enter your financial data and where the data you enter goes. You’ll learn about reports like the balance sheet, accounts receivable aging report, and the Profit and Loss statement. You’ll also learn how to use these reports to determine the overall health of your business and what variables are affecting your profitability.
In this module we’ll use the following tools:
Reports
In Module Four, we’ll explore the bigger concept of WHY you need to enter your financial data and where the data you enter goes. You’ll learn about reports like the balance sheet, accounts receivable aging report, and the Profit and Loss statement. You’ll also learn how to use these reports to determine the overall health of your business and what variables are affecting your profitability.
In this module we’ll use the following tools:
- Step-by-Step Guide to Quickbooks Reports Review that will help you find entered transactions and double check yourself
- Business Health Check Guide that will help you understand what reports to print and what questions to ask yourself as you review your reports
05
Cash Planning
In Module Five, we’re talking about cash! You’ll learn how to use the data from your reports in your cash planning tool so that you can pay bills, pay yourself, and incorporate saving. You’ll also learn about prioritizing, negotiating, and payment terms on your bills, including who to pay first when money is tight — as well as how to increase the profitability in your business.
In this module we’ll use the following tools:
- Cash Planning Checklist that will outline what reports you should print to do case planning
- Cash Planning Tools which is are active Excel spreadsheets with formulas to help you plan your cash flow on a weekly and monthly basis
Cash Planning
In Module Five, we’re talking about cash! You’ll learn how to use the data from your reports in your cash planning tool so that you can pay bills, pay yourself, and incorporate saving. You’ll also learn about prioritizing, negotiating, and payment terms on your bills, including who to pay first when money is tight — as well as how to increase the profitability in your business.
In this module we’ll use the following tools:
- Cash Planning Checklist that will outline what reports you should print to do case planning
- Cash Planning Tools which are active Excel spreadsheets with formulas to help you plan your cash flow on a weekly and monthly basis
06
Monthly Processes
In our final module, you’ll explore the processes you should incorporate into your business practices on a monthly basis. You’ll learn about reconciling your bank accounts, preparing your invoices to bill clients for the next month, reviewing reports and cleaning up your P&L statement, and preparing for next month’s cash planning.
In this module we’ll use the following tools:
Monthly Processes
In our final module, you’ll explore the processes you should incorporate into your business practices on a monthly basis. You’ll learn about reconciling your bank accounts, preparing your invoices to bill clients for the next month, reviewing reports and cleaning up your P&L statement, and preparing for next month’s cash planning.
In this module we’ll use the following tools:
- Monthly Documents List that outlines the list of documents you’ll need for the month
- Monthly Process Checklist that outlines the tasks you should be doing each month to maintain your bookkeeping and keep your business finances healthy
BONUS
This handy tool will give you the state and federal employment guidelines for payroll as well as all of the need to know terms. You’ll learn how to decide if an employee is a 1099 contractor, W2 employee, exempt or non-exempt - and you’ll get an informative walkthrough of the OnPay payroll system and its integration with Quickbooks.
Running Your Equestrian Business with Operational Rigour is already PACKED with value that will help you take charge of the financial side of your business, but when you join now you’ll also receive the following BONUS…
BONUS
Payroll Module and Quick Reference Guide
This handy tool will give you the state and federal employment guidelines for payroll
as well as all of the need to know terms.
You’ll learn how to decide if an employee is
a 1099 contractor, W2 employee, exempt or
non-exempt - and you’ll get an informative walkthrough of the OnPay payroll system
and its integration with Quickbooks.
Whew — that’s a lot of value!
Need a recap?
Here’s everything included in Running Your Equestrian Business with Operational Rigour:
6 Learning Modules
13 Tools
Payroll Module Bonus
Whew — that’s a lot of value!
Need a recap?
Here’s everything included in Running Your Equestrian Business with Operational Rigour:
6 Learning
Modules
Modules
13 Tools
Payroll Module Bonus
Bonus
Ready to stop stressing about the state of your bookkeeping and start making smartbusiness decisions based on your organized books instead?
No matter what package you purchase, your experience starts immediately once you click the “Join Now” button below, where you’ll be taken to our secure checkout. When you register, you’ll receive an email confirming your registration, as well as instructions on how to access your learning portal. If you have questions along the way, our team is here to help you get access to the content and ensure you get the most out of the program!
Choose from one of three options:
COURSE ONLY
Running Your EquestrianBusiness with Operational
Rigour
You’ll receive:
- 6 recorded video modules, delivered weekly
- 13 tools
- Payroll Module bonus
Price
$297
COURSE + COMMUNITY
Running Your EquestrianBusiness with Operational
Rigour
You’ll receive:
- 6 recorded video modules, delivered weekly
- 13 tools
- Payroll Module bonus
- PLUS a copy of Easy Financial Forecasting — a streamlined 12-month forecasting tools for breeders, boarders and horse trainers
- PLUS X months of access to TheEquestrian Business Academy Membership site, where you will have access to more bookkeeping and financial awareness videos and tools
Price
$397
COURSE + COACHING
Running Your Equestrian
Business with Operational
Rigour
You’ll receive:
Price
$697
- 100% Safe and Secure Checkout
Payment processed through secure gate network
Ready to stop stressing about the state of your bookkeeping and start making smartbusiness decisions based on your organized books instead?
No matter what package you purchase, your experience starts immediately once you click the “Join Now” button below, where you’ll be taken to our secure checkout. When you register, you’ll receive an email confirming your registration, as well as instructions on how to access your learning portal. If you have questions along the way, our team is here to help you get access to the content and ensure you get the most out of the program!
Choose from one of three options:
COURSE ONLY
Running Your EquestrianBusiness with Operational
Rigour
You’ll receive:
- 6 recorded video modules, delivered weekly
- 13 tools
- Payroll Module bonus
Price
$197
COURSE + COACHING
Running Your EquestrianBusiness with Operational
Rigour
You’ll receive:
- 6 recorded video modules, delivered weekly
- 13 tools
- Payroll Module bonus
- PLUS monthly group coaching focused on the video training and Q&A
- PLUS monthly bookkeeping working group. Complete your bookkeeping tasks for the month during a live session with your coach.
Price
$97/month
COURSE + ONE-ON-ONE
Running Your Equestrian
Business with Operational
Rigour
You’ll receive:
- 6 recorded video modules, delivered weekly
- 13 tools
- Payroll Module bonus
- Monthly group coaching focused on the video training and Q&A
- Monthly bookkeeping working group. Complete your bookkeeping tasks for the month during a live session with your coach.
- PLUS private one-on-one each month to review your accounting and answer your unique questions
Price
$297/month
- 100% Safe and Secure Checkout
Payment processed through secure gate network
- 100% Safe and Secure Checkout
Payment processed through secure gate network
- 100% Safe and Secure Checkout
Payment processed through secure gate network
TESTIMONIALS
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TESTIMONIALS
Sarah got me on track and focused on the bookkeeping tasks I needed to complete each week.
S. Adams
I feel so much better. I had gotten behind on everything and it was scary. Sarah helped me straighten out my Quickbooks so I could move forward.
M. Bates
I never saw myself in the CEO role but this course taught me how to read my financial reports and make good decisions based on the information.
N. Morris
30-Day Money-Back Guarantee
You can dive into the course for the first 30 days and begin learning my simple bookkeeping process that can make a significant change in the financial side of your business. If you are not satisfied with the results, you can request a refund within 30 days. This entire program is designed to help you put the knowledge that you’re learning into action. You will be asked to share your implementation and results in the program to qualify for a refund.
30-Day Money-Back Guarantee
You can dive into the course for the first 30 days and begin learning my simple bookkeeping process that can make a significant change in the financial side of your business. If you are not satisfied with the results, you can request a refund within 30 days. This entire program is designed to help you put the knowledge that you’re learning into action. You will be asked to share your implementation and results in the program to qualify for a refund.
Frequently Asked Questions
Q:
When will I have access to the material?
A:
You’ll have immediate access to Module One, as soon as you join the program. The remaining modules will be released each week. You will have forever access to the course materials.
Q:
How much time should we set aside per week?
A:
Every individual will go at their own pace, but you should expect to set aside 1-2 hours per week to complete each module.
Q:
How do I ask questions or get feedback during the program?
A:
Submit your questions via email to contact@equestrianbusinessacademy.com.
Q:
How long is the program?
A:
The program has 6 modules.
Frequently Asked Questions
Q:
When will I have access to the material?
A:
You’ll have immediate access to Module One as soon as you join the program. The remaining modules will be released each week. You will have forever access to the course materials.
Q:
How much time should we set aside per week?
A:
Every individual will go at their own pace, but you should expect to set aside 1-2 hours to complete each module. We will discuss a new module in each month's coaching session.
Q:
How do I ask questions or get feedback during the program?
A:
Submit your questions via email to contact@equestrianbusinessacademy.com.
Q:
How long is the program?
A:
The program has 6 modules and has an ongoing coaching program that you can use as a resource and guide after completing the program.
Questions about Next Steps?
You can reach out to our team directly by clicking the button below.
Questions about Next Steps?
You can reach out to our team directly by clicking the button below.
If you’re looking for a bookkeeping program that is easy-to-implement and will provide IMMEDIATE value in your business… you’ve found it!
And the best part is it’s led by a business and accounting expert who understands your horse business through and through.
If you’re ready to finally feel empowered about the numbers side of your business…
…and feel CONFIDENT that you know how to increase its profitability…
…then Running Your Equestrian Business with Operational Rigour was created just for you.
If you’re looking for a bookkeeping program thatis easy-to-implement and will provide IMMEDIATE value in your business… you’ve found it!
And the best part is it’s led by a business and accounting expert who understands your horse business through and through.
If you’re ready to finally feel empowered about the numbers side of your business…
…and feel CONFIDENT that you know how to increase its profitability…
…then Running Your Equestrian Business with Operational Rigour was created just for you.
2022 Sarah Judson. All Rights Reserved.
Terms and Conditions
2022 Sarah Judson. All Rights Reserved.
Terms and Conditions